When we think of dairy products, one name that comes to all Indians’ minds is Amul. Whether it’s our morning tea, coffee, butter on our parathas, cheese on our sandwiches, or ice cream on a hot summer afternoon, it is the name that comes to our mind. For us, it is much more than a dairy product. It is not just a food brand name. For me, the day begins with a cup of tea stirred with Amul milk.
Table of Contents
- What makes Amul special ?
- Market presence of Amul
- More than a brand
- Amul truly is -The Taste of India.
- Key Insight:
- People also ask:
How Amul started?
It was started in 1946, even before independence in Anand, a small town in Gujarat. Dairy farmers were frustrated of exploitation by private companies started it with the help of Dr. Varghese Karan. This later became famous as the Indian White Revolution. It not only improved the lives of dairy farmers but also made India one of the world’s largest milk producers. it is not just a dairy; it is India’s dreams, dedication, and spirit.
What makes Amul special ?
Today, it sells almost everything made from milk—butter, cheese, curd, ghee, chocolates, ice creams, and even milkshakes. Its products high-quality and affordable for Indians of all walks of life, and easily available everywhere.
Oh yes, how can we forget that Amul girl? That cartoon girl in the red frock, who has brought a smile to all our faces for years. That girl became the brand’s icon, part of the longest -running ad campaign. It built a direct supply chain from the dairy farmers to consumer. The company is very flexible and always meet up to the customer demand. Its structure ensures to share equal profit among farmers and they are the real owner.
Market presence of Amul
It is known for being a master brand with more than 50 products including milk, butter, ice-cream, chocolate, snacks and cheese. It is the largest food product marketing organisation. It has adapted to changing market trends, they focus on both health and wellness. It stays away from hard core marketing. Yet it is in the Guinness Book of world records as the longest ever running ad campaign.
“The Taste of India ” the famous tagline highlights the brand’s commitment to providing best quality food to all customers across India.
More than a brand
Amul is not just a dairy brand. It’s a story of teamwork, self-reliance and pride. Whenever we buy an Amul product, we help thousands of dairy farmers who made it. Whenever I sit down with a cup of tea or paratha for breakfast, I invariably think of Amul. I think not only me all Indians think about it at least once a day. It is more than just a food brand. It offers an organic line that is marked as chemical free and pesticide free.
Amul truly is -The Taste of India.
Here is revised price list after price deduction in September 2025:
Butter, ghee, milk
Butter (100g) – ₹58 vs ₹62 earlier
Butter (500g) – ₹285 vs ₹305 earlier
Ghee (1 Ltr Carton) – ₹610 vs ₹650 earlier
Ghee (5 Ltr Tin) – ₹3075 vs ₹3275 earlier
UHT Milk (Amul taaza toned milk 1l TP) – ₹75 vs ₹77 earlier
UHT Milk (Amul gold standardised milk 1l TP) – ₹80 vs ₹83 earlier
ice cream
Tub vanilla magic (1l) – ₹180 vs ₹195 earlier
Tricone butter scotch (120ml)- ₹30 vs ₹35 earlier
Kulfi punjabi 60 ml) – ₹20 vs ₹25 earlier
Duetz gold mango (60 ml) – ₹18 vs ₹20 earlier
Vanilla cup (55 ml) – ₹9 vs ₹10 earlier
Strawberry cup (55 ml) – ₹9 vs ₹10 earlier
Cheese
processed cheese block (1 kg) – ₹545 vs ₹575 earlier
cheese cube (8 x 25 g) – ₹130 vs ₹139 earlier
cheese slices (5 x 20 g) – ₹140 vs ₹149 earlier
Paneer
malai paneer dice (200 g) – ₹95 vs ₹99 earlier
Amul malai paneer dice (1 kg) – ₹440 vs ₹455 earlier
Chocolates
dark chocolate (150 g) – ₹180 vs ₹200 earlier
milk chocolate (150 g) – ₹180 vs ₹200 earlier
chocomin (250 g Tub) – ₹130 vs ₹140 earlier
Bakery items and snacks
butter cookies (200 g) – ₹75 vs ₹85 earlier
sugar-free cookies (450 g) – ₹200 vs ₹225 earlier
Condensed milk ( mithai mate 400 g tin) – ₹122 vs ₹130 earlier
Peanut spread (900 g) – ₹300 vs ₹325 earlier
paneer paratha (500 g) – ₹200 vs ₹240 earlier
french fries (1.25 kg) – ₹200 vs ₹215 earlier
This deduction in price help to boost the price of dairy products.
Key Insight:
Amul is a cooperative movement. Its greatest strength is that it does not include any middleman, it is directly connected to dairy farmers and consumers. It is successful because of its adaptability, innovation and evolution with changing demands and lifestyle. It never fails to fulfil its commitment to purity, taste and affordability. It is not only selling dairy products infact it sells trust to consumers.
People also ask:
*Is Amul milk real?
Yes , it is real. It is pure milk and sourced from farmers and tested before reaching consumers.
*What is Amul milk made of?
It is made of real milk of cow or buffalo.
*Is there any preservatives in Amul products?
Yes, products like cheese and certain milk powders contain added preservatives .
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